About the Journal

The journal's area of specialization includes research and scholarly works that improve public relations strategy, public relations reputation management, public relations stakeholder engagement, and public relations communication. The journal publishes research and scholarly works on public relations theory and practice, such as crisis communication, corporate communication, media relations, public affairs, CSR communication, PR digital strategy, and evaluation of communication effectiveness. The journal's area includes stakeholder communication planning, organizational reputation and trust, crisis preparedness and response, internal communication, strategic communication, communication ethics, social media and influencer relations as they relate to public relations, and evaluation frameworks for public relations outcomes. The journal welcomes manuscripts that include conceptual contributions and credible research evidence, such as qualitative case study research with strong analytical reasoning, quantitative research that tests PR campaign or reputational outcome results, comparative research on PR strategies, and review papers on best practices in PR. Therefore, for authors seeking a credible platform for publishing their public relations research, crisis communication research, reputation management research, stakeholder engagement research, or digital PR strategy research, this journal offers a focused area of specialization and a professional publishing route for authors.