International Journal Marketing Strategy & Planning

About the Journal

The International Journal Marketing Strategy & Planning is an open-access, peer-reviewed publication under ISRN Journals that focuses on research that enhances marketing planning, strategic marketing positioning, generation of consumer insights, and market growth strategies. The publication focuses on research that links marketing theory and marketing planning practice, thus offering an opportunity for developing strategies that are data-driven and effective for organizations in competitive and ever-changing market environments. The publication includes strategic marketing planning, market research and market intelligence, market segmentation and targeting, branding, customer experience marketing, competitive marketing positioning, marketing strategies, going to market, digital marketing planning, and measurement of marketing campaign performance. The publication accepts research manuscripts that are based on rigorous research designs and offer defensible research-based managerial implications, thus accepting empirical research, strategic evaluation research, and review-based research that is well-structured and based on the best available research. The publication is ideal for authors who want to publish research on marketing strategies, marketing planning, consumer behavior and market insights, branding, and going to market strategies in a peer-reviewed publication that is highly discoverable on the internet.